What Sales and Customer-Facing Professionals Can Learn from You Are a Badass
The belief that you're "not the type of person" who closes the big deal is usually an inherited limiting belief, not an accurate account of your actual capability.
The whole book, compressed
This edition works through 4 core lessons — take them one at a time, not all at once.
What's different for your conditions
Tap whichever ones sound like you. Nothing here is sent or saved — it's just for your own noticing.
0 of 3 selected
The core lessons, applied to you
Naming the limiting belief behind your hesitation
Your hesitation to ask directly for the close, or to follow up assertively after silence, is often rooted in an old, unexamined belief about being pushy or undeserving, rather than a reasoned read of the situation.
A rep avoids asking directly for the close, softening the ask so much that the customer never actually gets a clear opportunity to say yes, driven by an unexamined discomfort with being direct.
Name one moment in your sales process where you consistently soften your ask, and consider whether it's a reasoned read of the customer or an old discomfort with being direct.
How your self-belief shapes the deals you actually pursue
A rep who doesn't believe they deserve a bigger account tends to unconsciously avoid pursuing it, creating a self-fulfilling limitation before any actual rejection occurs.
A rep avoids pursuing a genuinely reachable larger account, so the opportunity is lost to self-selection rather than any actual customer rejection.
Name one larger account you've avoided pursuing, and make contact this month regardless of how ready you feel.
Taking the bold ask before you feel fully confident
Waiting to feel fully confident before making a direct ask keeps most reps underperforming; confidence typically follows the ask rather than preceding it.
Identify one direct ask you've been softening or delaying, and make it clearly on your next call.
Curating who surrounds your sales practice
The peers and managers you spend the most time with either reinforce your bold moves or quietly discourage them, and choosing that environment deliberately supports the results you're trying to build.
Reading a customer's genuine hesitation accurately and pushing past your own old limiting belief aren't opposites — the discipline is telling the two apart honestly rather than using "reading the customer" to justify never asking directly.
Name one thing, honestly
Name one moment in your sales process where you consistently soften your ask. Is that a reasoned read of the customer, or an old discomfort of your own?
Good. Now look back at the "Try this" line under whichever lesson feels most connected to what you just wrote, and treat that as this week's actual assignment — not all 4 at once.
The practices from this edition
0 of 3 selected
Run this for seven days
Identify one direct ask you've been softening or delaying, and make it clearly on your next call.