What Coaches and Mentors Can Learn from You Are a Badass
Someone you coach who believes they're "just not the type" to reach a goal is usually carrying an inherited limiting belief, not an accurate account of their actual capability, and naming that distinction is a specific, valuable coaching contribution.
The whole book, compressed
This edition works through 4 core lessons — take them one at a time, not all at once.
What's different for your conditions
Tap whichever ones sound like you. Nothing here is sent or saved — it's just for your own noticing.
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The core lessons, applied to you
Helping someone name the belief behind their hesitation
Someone you coach may hesitate on a genuinely reachable goal because of an old, unexamined belief about not being "the type" who achieves it, rather than a reasoned assessment of their actual capability.
Someone you coach avoids a genuinely reachable goal for years, driven by an unexamined belief absorbed early on, without ever testing whether the belief still holds up.
The next time someone you coach states a fixed limiting belief, ask when they first started believing it, and whether the original evidence still actually holds up.
How someone's self-belief shapes what they attempt
Someone who doesn't believe they're capable of a bigger goal tends to unconsciously avoid the practice or bold moves that would actually build toward it, creating a self-fulfilling limitation.
Someone avoids attempting a genuinely reachable stretch goal, so the goal is lost to self-selection rather than any actual external barrier.
Help someone you coach attempt one specific, moderately bold action toward a goal they've written off, regardless of the outcome.
Encouraging bold action before confidence arrives
Waiting to feel fully confident before attempting a goal keeps most people stuck; confidence typically follows the attempt rather than preceding it.
Help someone you coach identify one bold step they've been delaying until they feel more confident, and commit to taking it this week.
Modeling and curating a supportive environment
The people around someone you coach, including you, either reinforce their bold moves or quietly discourage them, and being intentional about that reinforcement is a specific coaching responsibility.
Holding someone to a real, achievable standard and encouraging bold attempts despite fear of failing aren't opposites — bold attempts are usually what's required to actually meet a meaningful standard.
Name one thing, honestly
Think of someone you coach who's written off a goal as "not for them." Where might that belief have originally come from?
Good. Now look back at the "Try this" line under whichever lesson feels most connected to what you just wrote, and treat that as this week's actual assignment — not all 4 at once.
The practices from this edition
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Run this for seven days
Help someone you coach identify one bold step they've been delaying until they feel more confident, and commit to taking it this week.