The Design of Everyday Things
Coaches & Mentors
DropRegion · Lessons from The Design of Everyday Things · Don Norman

What Coaches/Mentors Can Learn from The Design of Everyday Things

Coach Reyes designed a new practice-drill rotation for his youth swim team, printed on a laminated board by the pool with numbered lanes matching numbered drills. He'd built the numbering himself and understood it instantly, so he assumed a glance at the board would make it equally clear to everyone else. During the first session, several younger swimmers stood at the wrong lane, unsure whether the number meant drill order or lane assignment, and one swimmer, Mia, quietly swam the wrong drill for twenty minutes rather than interrupt practice. Reviewing her lap times afterward, Coach Reyes assumed she'd struggled with the drill and mentioned it as an area to work on. Mia went home believing she'd fallen behind, when the board had simply never said what its own numbers meant.

01 · The Book in One Minute

The whole book, compressed

01Making A Drill Or Plan
02Giving Feedback The Moment Someone
03Matching Your Methods To What
04Treating A Mentee's Confusion As

This edition works through 4 core lessons — take them one at a time, not all at once.

02 · Where Are You Now?

What's different for your conditions

Tap whichever ones sound like you. Nothing here is sent or saved — it's just for your own noticing.

You design structure for people who trust your authority enough not to question it, so a confusing system from you often reads to them as their own shortcoming.
Coaching sessions run in real time, so there's rarely a pause to clarify a confusing instruction before its cost has already landed.
The people you coach range widely in experience, and a system built around your own expert intuition may skip steps a beginner actually needs.
Mentees and athletes often stay quiet about confusion specifically because they don't want to seem unprepared in front of a coach they respect.
You repeat the same structures across many sessions, so an unclear system compounds its cost every time you run it again.

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03 · Core Lessons

The core lessons, applied to you

Making A Drill Or Plan

Making a drill or plan visible at a glance

The idea

A practice board, training plan, or session structure should show people exactly what to do through its layout, not depend on an explanation given once at the start that some will miss or forget. If someone has to interrupt the session to ask what a symbol or number means, the plan hasn't finished communicating itself.

What it looks like

A training plan uses shorthand abbreviations for exercises that only the coach who wrote them actually understands.

Try this

Show your next session plan to someone unfamiliar with it and ask them to describe what happens first, second, and third, using only what's on the page.

Giving Feedback The Moment Someone

Giving feedback the moment someone attempts something

The idea

When someone you're coaching tries a new technique, drill, or approach, they need a clear and immediate signal about whether they're doing it correctly, before the wrong version becomes a habit. Waiting too long to respond lets an error repeat itself long enough to feel normal.

What it looks like

A coach saves all technique corrections for a single end-of-practice debrief, so an athlete repeats the same flawed form dozens of times before hearing about it.

Try this

For one session, give feedback within the first three attempts of any new drill, rather than waiting until the session wraps up.

Matching Your Methods To What

Matching your methods to what people already understand

The idea

New drills and frameworks land faster when they build on structures a mentee already recognizes, rather than requiring them to learn an entirely unfamiliar system on top of a new skill. Borrowing a familiar counting pattern, hand signal, or sequence reduces how much a person has to learn before they can even begin practicing the actual skill.

What it looks like

A coach introduces a unique hand-signal system for pacing that resembles no signal the athletes have used before, and most swimmers miss it entirely mid-lap.

Try this

Before introducing a new coaching convention, check whether the group already has a working signal or structure for the same purpose, and build on it instead.

Treating A Mentee's Confusion As

Treating a mentee's confusion as an instruction gap, not a talent gap

The idea

When someone you're coaching keeps missing the same step, the fair conclusion is rarely that they lack the talent or focus for it; it is that your instructions never clearly showed what to do in a way that landed. Coaches who redesign the instruction after this kind of repeated miss help a mentee improve quickly, while those who read it as a personal limitation risk discouraging someone who was only ever missing a clearer signal.

When the clusters compete

Clarity and challenge can pull against each other in coaching: over-explaining every detail can rob a mentee of the productive struggle that builds real skill, while under-explaining leaves them guessing at things that have nothing to do with the skill itself. The balance is to make the logistics of a drill fully clear, and reserve genuine struggle for the skill being taught.

04 · Choose Your Priority

Name one thing, honestly

Which drill or instruction have you been correcting as a performance issue that might actually be an unclear signal?


Good. Now look back at the "Try this" line under whichever lesson feels most connected to what you just wrote, and treat that as this week's actual assignment — not all 4 at once.

05 · Put It Into Practice

The practices from this edition

Show your next session plan to someone unfamiliar with it and ask them to describe what happens first, second, and third, using only what's on the page.
For one session, give feedback within the first three attempts of any new drill, rather than waiting until the session wraps up.
Before introducing a new coaching convention, check whether the group already has a working signal or structure for the same purpose, and build on it instead.

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06 · Small Experiment

Run this for seven days

Before introducing a new coaching convention, check whether the group already has a working signal or structure for the same purpose, and build on it instead.

07 · Remember This
If you remember only 4 things
01Making A Drill Or Plan. A practice board, training plan, or session structure should show people exactly what to do through its layout, not depend on an explanation given once at the start that some will miss or forget.
02Giving Feedback The Moment Someone. When someone you're coaching tries a new technique, drill, or approach, they need a clear and immediate signal about whether they're doing it correctly, before the wrong version becomes a habit.
03Matching Your Methods To What. New drills and frameworks land faster when they build on structures a mentee already recognizes, rather than requiring them to learn an entirely unfamiliar system on top of a new skill.
04Treating A Mentee's Confusion As. When someone you're coaching keeps missing the same step, the fair conclusion is rarely that they lack the talent or focus for it; it is that your instructions never clearly showed what to do in a way that landed.
08 · Your Next Step

What will you do differently because you read this?

For coaches and mentors shaping how people learn under their guidance, Don Norman's The Design of Everyday Things offers a grounding reminder: a mentee who keeps missing the same step may be reading an unclear instruction, not lacking the skill.