Decisive
Coaches & Mentors
DropRegion · Lessons from Decisive · Chip Heath & Dan Heath

What Coaches and Mentors Can Learn from Decisive

People who guide others professionally — coaches, mentors, advisors — spend much of their time helping someone else decide, which means the traps Decisive describes show up twice: once in the client's thinking, and once in the coach's own read of the situation. It's easy for a coach to let a client's framing of "should I do this or not" go unquestioned, to trust their own read of a client's situation without checking it, and to let one dramatic session color a much longer relationship. Decisive gives coaches and mentors a set of questions to bring into the room, not just a private discipline.

01 · The Book in One Minute

The whole book, compressed

01Ask What The Client Hasn't
02Don't Let Your Own Read
03Don't Let One Dramatic Session
04Prepare The Client

This edition works through 4 core lessons — take them one at a time, not all at once.

02 · Where Are You Now?

What's different for your conditions

Tap whichever ones sound like you. Nothing here is sent or saved — it's just for your own noticing.

The decision usually belongs to someone else, which means your job is to widen and test their thinking, not simply supply your own answer.
Clients often arrive having already narrowed their own options before the first conversation even starts, so the framing needs undoing before real work can begin.
You typically see only what a client chooses to share, which is a limited window into their actual situation.
A single intense or breakthrough session can create strong impressions — for both coach and client — that don't hold up over the full relationship.
Mentoring relationships often span months or years, so a bad early decision about direction compounds over the whole engagement.

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03 · Core Lessons

The core lessons, applied to you

Ask What The Client Hasn't

Ask what the client hasn't put on the table

The idea

Clients usually arrive with a decision already narrowed to two options, because that's how the problem feels from inside their own head. Part of the coach's job is to gently ask what else was considered and set aside, and why — often surfacing options the client dismissed too quickly.

What it looks like

A client presents a decision as "take the promotion or turn it down," and the coach helps them weigh those two thoroughly, without ever asking whether negotiating different terms for the same promotion was ever raised.

Try this

In any coaching conversation about a stuck decision, ask directly, "what's a third option, even a strange one, that you haven't said out loud yet" — and sit with the silence until an answer comes.

Don't Let Your Own Read

Don't let your own read replace their reality

The idea

A coach can form a strong internal theory about what's really going on with a client based on limited sessions. It's worth deliberately checking that theory against more direct, outside evidence — what the client's behavior actually shows over time, or what a client's own stated experience says, rather than trusting your own interpretation as fact.

What it looks like

A mentor becomes convinced a mentee's stalled progress is about confidence, based on one conversation, and spends months coaching around that theory, when a more direct question would have revealed the real issue was a lack of time, not confidence.

Try this

Before acting on your own theory about what's driving a client's situation, ask them directly whether your read matches their own experience, and be genuinely open to being told it doesn't.

Don't Let One Dramatic Session

Don't let one dramatic session set the whole direction

The idea

An unusually emotional session — a breakthrough, a breakdown, a big reveal — can feel like it should reshape the entire coaching relationship, when it may really just be one data point in a longer pattern.

What it looks like

After a client has an emotional session about a career fear, a coach shifts the entire engagement's focus around that one moment, without checking in later sessions whether it reflected an ongoing pattern or a passing state.

Try this

After an unusually intense session, wait until the next session before making any lasting change to the coaching plan, to see whether the theme holds up once the emotional charge has settled.

Prepare The Client

Prepare the client for being surprised by their own future

The idea

Because no client (or coach) can fully predict how a chosen path will actually unfold, it helps to build in explicit check-in points from the start — specific moments to revisit the decision honestly against what's actually happening, rather than assuming the initial plan was correct and only reacting once something visibly goes wrong.

When the clusters compete

Widening a client's options and honoring their urgency to decide can pull against each other — a client under real pressure doesn't always welcome a coach slowing them down. The practical move is to name the tension directly: acknowledge the time pressure, then ask for just a few extra minutes to generate one more option before they commit.

04 · Choose Your Priority

Name one thing, honestly

Think about a client or mentee you're currently working with — is there a theory you've formed about their situation that you haven't actually checked with them directly?


Good. Now look back at the "Try this" line under whichever lesson feels most connected to what you just wrote, and treat that as this week's actual assignment — not all 4 at once.

05 · Put It Into Practice

The practices from this edition

In any coaching conversation about a stuck decision, ask directly, "what's a third option, even a strange one, that you haven't said out loud yet" — and sit with the silence until an answer comes.
Before acting on your own theory about what's driving a client's situation, ask them directly whether your read matches their own experience, and be genuinely open to being told it doesn't.
After an unusually intense session, wait until the next session before making any lasting change to the coaching plan, to see whether the theme holds up once the emotional charge has settled.

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06 · Small Experiment

Run this for seven days

After an unusually intense session, wait until the next session before making any lasting change to the coaching plan, to see whether the theme holds up once the emotional charge has settled.

07 · Remember This
If you remember only 4 things
01Ask What The Client Hasn't. Clients usually arrive with a decision already narrowed to two options, because that's how the problem feels from inside their own head.
02Don't Let Your Own Read. A coach can form a strong internal theory about what's really going on with a client based on limited sessions.
03Don't Let One Dramatic Session. An unusually emotional session — a breakthrough, a breakdown, a big reveal — can feel like it should reshape the entire coaching relationship, when it may really just be one data point in a longer pattern.
04Prepare The Client. Because no client (or coach) can fully predict how a chosen path will actually unfold, it helps to build in explicit check-in points from the start — specific moments to revisit the decision honestly against what's actually happening, rather than assuming the initial plan was correct and only reacting once something visibly goes wrong.
08 · Your Next Step

What will you do differently because you read this?

This draws on ideas from Chip Heath and Dan Heath's book Decisive — the original book offers a fuller framework worth bringing into your own coaching practice.