What Creators/Innovators Can Learn from The Menopause Manifesto
Jordan made a living turning research into things people wanted to watch, meticulous about sourcing, careful never to publish a claim she hadn't checked twice. So it startled her, mid-project on an unrelated topic, to realize she was getting her own information about a body change she'd started noticing from algorithm-served clips with no citations at all. She had built a whole career on the discipline of checking sources, yet had quietly outsourced her own health literacy to whatever autoplayed next. Embarrassed, she spent one evening doing for her own body what she'd do for any story: finding the actual evidence, reading the plain explanations, discarding the confident-sounding nonsense. The next thing she made included, almost by accident, a segment on exactly that gap between professional rigor and personal neglect.
The whole book, compressed
This edition works through 4 core lessons — take them one at a time, not all at once.
What's different for your conditions
Tap whichever ones sound like you. Nothing here is sent or saved — it's just for your own noticing.
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The core lessons, applied to you
Researching Your Own Raw Material
Applying the same plain, evidence-based curiosity that fuels a creator's projects to their own biological transition turns a private, embarrassing mystery into research material handled with the same competence as any other subject, minus the impulse to publish before it's fully understood.
Creators sometimes treat their own health as too personal to research properly, applying professional rigor everywhere except where it matters most.
Spend one working session, the kind you'd normally spend on a client brief, researching your own symptoms with the same sourcing standards.
Fact-Checking the Wellness Feed
Wellness content performs extremely well on the platforms creators use daily, which means a creator's feed is disproportionately full of confident, unsupported menopause claims, exactly the kind of material a creator would reject as a source in their own professional work.
Algorithmic feeds reward confidence and production value over accuracy, and even a skilled fact-checker can absorb repeated claims passively without ever consciously vetting them.
The next time a wellness claim autoplays or appears in your feed, apply your actual sourcing standard, find the original evidence, before believing or sharing it.
Pitching Your Own Case
Creators are skilled at pitching ideas persuasively and pushing back when a gatekeeper says no without real justification, and that same persistence applies directly to advocating in a medical system that has historically under-trained clinicians on this transition.
Someone used to pitching confidently to editors or investors can still go quiet and accept a dismissive answer from a doctor.
Treat your next appointment like a pitch meeting, arrive with a clear ask, and don't leave until you've gotten a real answer to it.
Creative Work as a Long Game
Reframing this transition as a normal stage rather than a crisis matters for anyone whose income depends on sustained creative output over years, not one viral moment. Understood plainly and managed with real information rather than dread, this becomes one more season to build around, not a threat to a body of work built over a career, and creators who treat it that way tend to keep producing steadily through it.
The pressure to keep publishing consistently (creative output) can compete with the time real self-advocacy requires, since appointments and follow-ups take hours a deadline-driven creator feels she cannot spare. Treat that time as infrastructure, the same category as equipment maintenance, essential upkeep for the thing that actually produces the work.
Name one thing, honestly
Where have you applied less rigor to understanding your own body than you would ever accept from a source in your professional work?
Good. Now look back at the "Try this" line under whichever lesson feels most connected to what you just wrote, and treat that as this week's actual assignment — not all 4 at once.
The practices from this edition
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Run this for seven days
Treat your next appointment like a pitch meeting, arrive with a clear ask, and don't leave until you've gotten a real answer to it.