The Top Five Regrets of the Dying
Entrepreneurs
DropRegion · Lessons from The Top Five Regrets of the Dying · Bronnie Ware

What Entrepreneurs Can Learn from The Top Five Regrets of the Dying

Priti ran into an old college roommate at a conference, someone she had once talked to every day and now had not spoken to in six years. They caught up over coffee for twenty minutes before Priti had to run to a pitch, and the whole flight home she kept thinking not about the deal but about how easily an entire friendship had quietly disappeared under back-to-back launches and fundraising cycles. Nothing had gone wrong between them. She had just stopped making the call. That night she found herself listing the other things she had let slide the same way, promising herself she would fix them once the company stabilized, a promise she realized she had been making for years.

01 · The Book in One Minute

The whole book, compressed

01Building A Company That Is
02The Friendships That Fundraising Crowds
03Working Hard Versus Staying Honest
04The Throughline Beneath The Hustle

This edition works through 4 core lessons — take them one at a time, not all at once.

02 · Where Are You Now?

What's different for your conditions

Tap whichever ones sound like you. Nothing here is sent or saved — it's just for your own noticing.

Founders often build an identity so tied to the venture that a life outside it can start to feel optional.
The fundraising and growth narrative rewards constant motion, making pauses to reflect feel like wasted time.
Long hours get framed as proof of commitment, which makes overwork hard to recognize as a choice at all.
A founder's social circle can narrow to investors and cofounders, quietly crowding out older friendships.
There is rarely a natural pause in startup life to ask whether the current path still fits you.

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03 · Core Lessons

The core lessons, applied to you

Building A Company That Is

Building a company that is actually yours

The idea

It is easy to shape a company around what investors, mentors, or a competitive market expect success to look like, rather than around what you actually want to build. A founder who occasionally checks whether the venture still reflects their own values, not just an investor's growth targets, tends to avoid years of quiet resentment even inside a successful company.

What it looks like

Some investor and market expectations are simply the price of raising capital, not something you can opt out of.

Try this

Write one sentence this week on whether your current roadmap reflects your own priorities or someone else's.

The Friendships That Fundraising Crowds

The friendships that fundraising crowds out

The idea

Old friendships rarely end in a single moment during a busy founder season, they fade through a hundred skipped calls and postponed catch-ups that each felt reasonable at the time. The loss usually only becomes visible much later, once the gap feels too wide to easily close.

What it looks like

A genuinely demanding raise or launch really does leave little bandwidth for anything else for a stretch.

Try this

Text one old friend today, no agenda, just to reconnect.

Working Hard Versus Staying Honest

Working hard versus staying honest with your team

The idea

Founders often treat constant availability as leadership, and it can also become a way to avoid harder conversations, about burnout, a cofounder conflict, or doubts about the direction. Both patterns build up gradually, never announced as a decision.

What it looks like

Real crunch periods exist, and treating every hard week as avoidance would be unfair to yourself.

Try this

Name one honest thing to a cofounder or trusted advisor this week instead of working around it silently.

The Throughline Beneath The Hustle

The throughline beneath the hustle

The idea

This book is not a research study, it is one caregiver's synthesis of what she heard repeatedly while sitting with people near the end of their lives. The regret beneath the others was that people had not let themselves be happy along the way, assuming satisfaction would arrive once they hit some future milestone. For a founder, that is worth sitting with now, not a fixed prediction about what your own exit will feel like.

When the clusters compete

Building a company on your own terms can mean turning down capital or advice that would otherwise accelerate growth. Protecting old friendships takes hours a demanding raise will always claim first. Being honest with your team about doubt can unsettle the confidence investors expect a founder to project. These tensions sharpen exactly during the seasons when the company most needs you.

04 · Choose Your Priority

Name one thing, honestly

- Does your current roadmap reflect your own priorities, or mostly what others expect from a founder? - Which old friendship have you let go quiet without meaning to? - Where are you staying busy partly to avoid a harder conversation with your team?


Good. Now look back at the "Try this" line under whichever lesson feels most connected to what you just wrote, and treat that as this week's actual assignment — not all 4 at once.

05 · Put It Into Practice

The practices from this edition

Write one sentence this week on whether your current roadmap reflects your own priorities or someone else's.
Text one old friend today, no agenda, just to reconnect.
Name one honest thing to a cofounder or trusted advisor this week instead of working around it silently.

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06 · Small Experiment

Run this for seven days

Name one honest thing to a cofounder or trusted advisor this week instead of working around it silently.

07 · Remember This
If you remember only 4 things
01Building A Company That Is. It is easy to shape a company around what investors, mentors, or a competitive market expect success to look like, rather than around what you actually want to build.
02The Friendships That Fundraising Crowds. Old friendships rarely end in a single moment during a busy founder season, they fade through a hundred skipped calls and postponed catch-ups that each felt reasonable at the time.
03Working Hard Versus Staying Honest. Founders often treat constant availability as leadership, and it can also become a way to avoid harder conversations, about burnout, a cofounder conflict, or doubts about the direction.
04The Throughline Beneath The Hustle. This book is not a research study, it is one caregiver's synthesis of what she heard repeatedly while sitting with people near the end of their lives.
08 · Your Next Step

What will you do differently because you read this?

The Top Five Regrets of the Dying, by Bronnie Ware, grew out of her years as a palliative caregiver listening to what people wished they had done differently, and its gift to a founder is a chance to notice these patterns while there is still runway left to change course. If you or someone close to you faces a real end-of-life decision, a hospice or palliative-care team, a physician, or a licensed grief counselor is the right resource, and any will or advance directive question belongs with a qualified estate attorney.

Also in this series — Lessons from The Top Five Regrets of the Dying
1. Entrepreneurs
2. Leaders & Managers
3. Teachers
4. Parents
5. Students & Young Adults
6. Career Professionals
7. Creators & Innovators
8. Coaches & Mentors
9. Sales & Customer-Facing
10. Everyday Life