Publicist Campaign Playbook
Purpose. Turn a clear story angle into accurate coverage and a strong client experience.
This guide gives team members a consistent starting point. Follow the current company policy and ask the named owner when a situation falls outside this guidance.
1. Set the brief
Confirm the client's goal, audience, approved facts, spokesperson, timing and any sensitivities. Agree on what success means before outreach.
2. Shape the story
Build a concise angle supported by verifiable details. Prepare a short pitch, relevant background, approved assets and likely questions.
3. Pitch with care
Research the journalist and outlet, personalize the approach and respect stated preferences. Track outreach and follow-up without spamming.
4. Manage the response
Prepare the spokesperson, confirm facts before interviews and respond quickly to corrections or changes. Report results with context and next steps.
Questions and records
Ask your manager or the responsible process owner for help. Use approved company systems to record relevant decisions and follow-up actions. This fictional guide is for demonstration and must be reviewed before real use.