The Power of Habit
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The Power of Habit — Start Here

### 1. What the book actually argues Duhigg's thesis extends the basic habit loop (cue, routine, reward) with a fourth element — craving — as the actual engine that makes the loop run automatically: a habit persists because the brain has learned to crave the reward before the routine even starts. On top of the loop, the book develops three further mechanisms: the "golden rule of habit change" (a habit is changed most reliably by keeping the same cue and reward and swapping only the routine, not by attacking the loop head-on); "keystone habits" (certain habits, once changed, trigger cascading changes in unrelated areas of a person's or organization's behavior); and the role of belief and social community in making a changed habit survive a crisis or relapse.

Source: *The Power of Habit* by Charles Duhigg (2012)

The whole book, in one line

### 1. What the book actually argues Duhigg's thesis extends the basic habit loop (cue, routine, reward) with a fourth element — craving — as the actual engine that makes the loop run automatically: a habit persists because the brain has learned to crave the reward before the routine even starts. On top of the loop, the book develops three further mechanisms: the "golden rule of habit change" (a habit is changed most reliably by keeping the same cue and reward and swapping only the routine, not by attacking the loop head-on); "keystone habits" (certain habits, once changed, trigger cascading changes in unrelated areas of a person's or organization's behavior); and the role of belief and social community in making a changed habit survive a crisis or relapse.

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Each edition below applies these same ideas to one specific reader's actual decisions and failure points — not a reworded copy of this page.

1. Entrepreneurs
2. Leaders
3. Teachers
4. Parents
5. Students
6. Career Professionals
7. Creators & Innovators
8. Coaches & Mentors
9. Sales & Customer-Facing
10. Everyday Life